Tag Archives: Web Design

BSM Rolls Out New Hyde Park Jewelers Web For 2009 Holiday Season

BrainSpark recently teamed up with long-time client and friends Hyde Park Jewelers for a full site redevelopment, completed and launched this week. Hyde Park approached BSM to explore a redesign in late summer and the project was formally initiated by early fall with an aggressive goal for completion in time for the holiday shopping season.

Hyde Park Jewelers Web Site


The first objective for the project was to bring the visual design and messaging up-to-date to coincide with a number of supporting branding initiatives underway for the holidays. Additionally, an evaluation and overhaul of the web site’s information architecture and content presentation was conducted to showcase the wide variety of product collections, better serve the needs of Hyde Park’s target audience and improve overall site usability. Functionality enhancements were also a priority, with a focus being the implementation of a site-wide content management system to empower Hyde Park’s marketing team to manage the majority of graphic and textual content throughout the web site.

We are excited to reintroduce Hyde Park’s new web presence and welcome your feedback. Happy shopping!

Arapahoe Basin Ski Area Mobile Site Launches on Opening Day

It’s been a busy summer and fall on a number of project fronts. This time of year also marks a big push for one of our favorite clients, Arapahoe Basin Ski Area. In the annual “Race to Open“, the folks at the Basin have been working hard in preparation for opening day. In addition to preparations on the mountain, the marketing team along with their AOR, Adrenalin and BSM have been jamming on a few projects in anticipation of the 2009-2010 ski and riding season. First steps included the implementation of a website face-lift. Even more exciting was the release of A-Basin.mobi, a version of the website optimized for mobile devices.

A-Basin.mobi | Get Your Snow On The Go

A-Basin.mobi | Get Your Snow On The Go

The project was on-track for mid-October, the anticipated target for opening day at both A-Basin and Loveland. When the race escalated following early snow fall and colder conditions in the high country, opening day was moved to October 9th. The night before, final preparations were completed and the mobile site was deployed. Site traffic immediately swamped the mobile site and is increasing by the day; so far so good.

While some aspects of mobile technology are simplified to balance the range of mobile browsers in use, the challenges transparent to most reside behind the scenes. To streamline content management, BSM’s development team integrated the mobile site with a pre-existing content management system (CMS). This resulted in an upgraded CMS that enables A-Basin content owners to manage content in one source, but deliver to both the main and mobile site versions. Another priority in doing this was to add the necessary customization to tailor the delivery of content to mobile device users but not interfere with the user experience for main site users. Pretty slick if you ask me…

Other aspects that few will appreciate is the detection and routing of users to the appropriate site, based on browser. Arapahoe Basin is now promoting a mobile-specific URL, A-Basin.mobi, but has long-standing URL’s that had to be dealt with. All existing domains were re-wired to direct users to the respective site version, based on browser detected. Also cool, in a nerdy sort of way.

In the end, a big win for all involved, including you the next time you’re crawling in I-70 traffic and jonesin’ for pow. In addition to Snow Conditions and Web Cams, the mobile site also features Runs Open, Events, Season Passes, Tickets, Media and Contact information.

We welcome feedback too, so let us know how it works for you or if you have suggestions for future releases.

See you on the slopes.

IMA Awards: BSM wins Best in Class for TopSchoolInc.com

Interactive Media Awards have been announced; BrainSpark Media wins Best in Class for TopSchoolInc.com, in the Computer Software category. (Sweeeeeet!)

TopSchoolInc.com | 2009 IMA Awards, "Best in Class" | Computer Software Category

TopSchoolInc.com | 2009 IMA Awards, "Best in Class" | Computer Software Category

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

BSM Unveils New Corporate Branding and Web Site for TopSchool

Hot off the traditional and virtual presses, BrainSpark team rolls out new image for TopSchool, Inc., the first SaaS (Software as a Service) provider of administrative technology solutions optimized for small to mid-size higher education institutions.

TopSchool, Inc.

TopSchool, Inc.

TopSchool’s corporate re-branding consisted of project strategy and management, new logo, identity and collateral marketing materials, messaging, information architecture and content redevelopment for both print and online brand components. The centerpiece of the project and final component recently completed was a full redesign of the company’s web presence that included a Content Management System (CMS) built on ASP.NET technology.

> Visit TopSchoolInc.com

Smashing Magazine’s “Web Design Industry Jargon: Glossary and Resources”

So I continue to find myself spending a portion of my days on Smashing Magazine since I discovered it via Twitter a while back.  Not sure who they are, but they clearly get it. In a world full of posers and content recyclers (which I’m clearly doing here) this site is a great source of information on all things Web. Among the gazillion Twitter bits, RSS feeds and other industry sources I subscribe to, this site continues to rise to the top of my daily info-intake / skim / delete or read / share routine.

In addition to sharing this great resource, this particular post was of interest to us as a good source of information for our own customers. While we pride ourselves in speaking plain English with our clients, and occasionally poke fun at those who abuse the biz-buzz-word-bingo (shh, don’t tell), there are some fundamental terms that are helpful for any player on a web site project to understand, or at least be familiar with. The folks at Smashing Magazine have done a fine job capturing the basics, and then some, in this post Web Design Industry Jargon: Glossary and Resources.

I learned a few things too and have already bookmarked this URL for future reference when working with new clients.  The process can be overwhelming but this cheat-sheet of sorts can help even the tech-savviest customer.  Understanding the lingo may very well OPTIMIZE your project experience, further help you MONETIZE your project OBJECTIVES or MAXIMIZE your chances for ROI on your next web design project. 🙂

DesignHide.com | September Spotlight: BrainSpark Media

BrainSpark Media featured as September Designer Spotlight on DesignHide.com.  Read the article here: http://www.designhide.com/designer-spotlight. In response to this request, BSM was quoted as saying: “COOL!”

BrainSpark Media

DesignHide.com | September 2008 Designer Spotlight

ABOUT DesignHide
“DesignHide is a place for creative media producers to display their work to like minded creative professionals and design studios, while simultaneously encouraging new business connections with professionals looking for the best creative designers. Currently, we are web designers, graphic artists, videographers, photographers, artists, architects, illustrators… and growing!   Register on DH.com >

Every month DH.com chooses a design company from within the DesignHide community that characterizes the qualities of “creative, attractive, effective design.” We base this evaluation on the website of the designer, their portfolio, and their work on DesignHide. We look at hundreds of designers, many of whom have incredible portfolios, but we think that the designers featured in our Spotlight represent the best of the best.”  More on DH.com >

Who Needs Designers?

We’ve been enjoying this skit for quite some time and still stands as one of the most clever and humorous self promotions in the industry.  Just watch it…especially the “emotionator” segment.