BrainSpark recently teamed up with long-time client and friends Hyde Park Jewelers for a full site redevelopment, completed and launched this week. Hyde Park approached BSM to explore a redesign in late summer and the project was formally initiated by early fall with an aggressive goal for completion in time for the holiday shopping season.
The first objective for the project was to bring the visual design and messaging up-to-date to coincide with a number of supporting branding initiatives underway for the holidays. Additionally, an evaluation and overhaul of the web site’s information architecture and content presentation was conducted to showcase the wide variety of product collections, better serve the needs of Hyde Park’s target audience and improve overall site usability. Functionality enhancements were also a priority, with a focus being the implementation of a site-wide content management system to empower Hyde Park’s marketing team to manage the majority of graphic and textual content throughout the web site.
We are excited to reintroduce Hyde Park’s new web presence and welcome your feedback. Happy shopping!